Dubai Furniture Manufacturing Company
- Dubai Furniture Mfg. Co. LLC. (DFMC) was formed in 1993 to manufacture and market the King Koil brand of luxury bedding under license from King Koil, USA. Since its inception, DFMC has earned the reputation as a leader in the mattress industry in the Middle East through state-of-the-art manufacturing capabilities and marketing acumen.
- DFMC has also ventured into the Indian market by establishing a fully owned subsidiary company ‘Emirates Sleep Systems Pvt. Ltd.’ for manufacturing & marketing Serta branded sleep products. The manufacturing facility is set up near Pune.
- In 2001, DFMC acquired the license for marketing and manufacturing SERTA products in the Middle East, from SERTA Inc., USA. Serta is the second-largest mattress company in the world and a respected brand. The partnership has strengthened DFMC’s position as leader in the Middle East mattress market.