AAA Group Manufacturing Sector

AAA Group, Manufacturing Sector

Dubai Furniture Manufacturing , THE LEADER IN TOTAL SLEEP SOLUTIONS

Headquartered in Dubai, DFMC is a multinational company with an ultra-modern & automated manufacturing facility along with sister companies in other regions namely Kuwait, Qatar, Bahrain, Oman, India & Kingdom of Saudi Arabia. Since its inception in 1993, it has used the marketing acumen and state-of the-art manufacturing capabilities to become the brand leader in the mattress industry in the Middle East. Manufactured by DFMC, King Koil and Serta mattresses have set a benchmark in the mattress industry through its high-quality standards as well as its potential to cater to consumer demands. DFMC has total control of the supply chain, right from manufacturing facility to company owned retail outlets. In addition to this, it also controls a planned network of premium showrooms that integrates the brand across Dubai, Abu Dhabi, Al Ain, Sharjah, Fujairah, Ras Al Khaima and other regions including Kuwait, Qatar, Bahrain, Oman, Saudi Arabia and India.

Business Function

DFMC primarily operates under direct-to-consumer (Retail) segment and Hospitality (B-2-B) segment. Retail channel comprises of Dealers, Distributors and Company owned Showroom. Hospitality incudes Hotels, Govt. tenders, Projects, Interior designers & Décor. Our business is completely on Cash and goods are manufactured on make-to Order basis. What’s makes us different from other competitors, it’s We are totally different from competitors in fact there is a yawning gap between us and 2nd position, which is due to our leadership position in the market. And we have been able to sustain this position in the market by consistently rolling-out technologically advanced, innovative products coupled with excellent after sales service.

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